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Host a Party

Conversion Funnel

About the Product

I led a small effort to complete a redesign of the "Host a Party" funnel on Thirty-one Gift's website. I dramatically simplified the user experience, focusing on a single path to sign-up, eliminating links away from the page, and using informational hierarchy to guide the user through the decision processes. Simple experience changes delivered in a beautiful package that resulted in a 900% increase in the conversion rate. 


Design Oversight, User Research

New Conversion Flow

The Host a Party conversion flow was redesigned to simplify what was a complex and cumbersome process for potential hostesses to complete.  The redesign reduced the number of friction points in the user experienced when booking a party.  User research was conducted to validate our strategic design decisions by soliciting feedback from representative users of the Thirty-one Gifts’ website.  

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